Top Free-to-Play Games in Sweden: Q1 2025 Performance

In the first quarter of 2025, the top free-to-play games in Sweden showed varying trends in downloads, revenue, and active users. Here's a detailed look at how these popular games performed.

Block Blast！ from Hungry Studio saw weekly downloads decrease from 30K at the start of January to around 8.8K by the end of March. Meanwhile, weekly active users fluctuated, peaking at over 528K in late January before settling at approximately 407K by the end of the quarter.

Color Block Jam by Rollic Games experienced a significant increase in both revenue and active users. Weekly revenue rose from $238 in late December to over $22K by the end of March. Downloads climbed to a high of 17.1K in mid-February before tapering off to 9.4K at quarter's end. Active users also surged, reaching over 41K in early March.

Roblox maintained strong revenue figures, though these decreased from $266K at the start of the quarter to $48K by March's end. Downloads showed a downward trend, starting from 10.7K and dropping to 5.5K. Active users remained robust, with slight variations throughout the quarter, ending at about 443K.

Vita Mahjong from Vita Studio saw stable revenue, fluctuating slightly between $114 and $186. Downloads decreased from 9K to about 4.6K over the quarter. Active users grew steadily, from 24K to over 30K by the end of March.

Township by Playrix displayed consistent performance. Weekly revenue maintained an average of around $40K, peaking at nearly $48K in late March. Downloads started at 14.5K, declining to 3.7K by the quarter's close. Active users remained relatively stable, with slight fluctuations, ending at approximately 33K.

These insights, sourced from Sensor Tower, highlight the dynamic nature of the mobile gaming market in Sweden. For more detailed analytics, visit Sensor Tower's platform.